A professional website costs between $500 and $15,000 in 2026, depending on what you need. The difference isn't arbitrary — each price range reflects complexity, timeline, and what the website needs to do for your business.
How much does a landing page cost?
A professional landing page costs between $500 and $2,500. It's a single page focused on conversion: presenting your product or service and guiding visitors to a form, call, or purchase.
This range typically includes: responsive design, mobile version, contact form, and optimized loading speed.
What drives the price up: advanced animations, CRM or email automation integrations, background video, A/B testing setup.
How much does an institutional website cost?
An institutional website with 5 to 8 pages (home, about, services, blog, and contact) costs between $2,000 and $8,000.
This is the standard for businesses that need a complete digital presence. It includes custom design, blog system, basic technical SEO, and Google Analytics integration.
According to Browserstack's State of Web Development 2024 report, 88% of users who have a bad experience on a website never return. Investing in a well-built site retains the visitors you already paid to acquire through marketing.
How much does a website with custom functionality cost?
Projects with specific features — such as online scheduling, client portals, calculators, or integrations with external systems — cost between $5,000 and $15,000.
A custom system is software built specifically for your business processes, unlike generic tools. When your website needs to behave like a product, the price reflects that.
What makes a website cheaper (and the risk)
You can find websites for $100, $200. These are typically WordPress or Wix templates with minimal customization. There's nothing wrong with that for validating an idea — the problem comes when:
- The site loads slowly (heavy templates hurt your Google ranking)
- You depend on third-party plugins that break without warning
- The design looks identical to dozens of competitors
A Stanford Web Credibility Research study found that 75% of people judge a company's credibility by its website design. For an established business, a generic template charges an invisible price in lost conversions.
Is it worth paying more?
It depends on what the site needs to generate. If you close $5,000 contracts and the website brings in two extra clients per month, an $8,000 website investment pays off in the first month.
The right question isn't "what's the cheapest price?" — it's "what's the expected return?".
What MARKDEV charges
MARKDEV builds institutional websites, landing pages, and custom platforms for businesses that need results, not templates. Projects start at $1,500 and include design, development, technical SEO, and post-launch support.
If you want to understand exactly what would make sense for your business, get in touch. The conversation costs nothing.